How to create a WhatsApp template message

Write a message, add a personal touch with variables and send it to Meta for approval.

Templates and campaigns4 steps·4 min read

1
Start a new template
Go to Message Templates and click Create Template.
app.swiftcampaigns.com
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2
Name, category and language
Use a lowercase name with underscores (for example order_shipped). Pick Utility for order and account updates, Marketing for offers. Choose the language you write in.
3
Write the message
Add an optional header, then the body. Click Add Variable to insert {{1}} where the customer's name or order number should go, and give a sample value for each variable. The preview on the right shows what customers will see.
app.swiftcampaigns.com
Click to zoom
4
Submit for review
Click Create Template. Meta usually reviews it within minutes; the status changes to Approved in your template list.

Good to know

A variable cannot be the very first or last thing in the body; put some words around it.
Login codes need an Authentication template, which Meta unlocks once your number is past its first messaging tier.

Start a new template